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SEO doesn’t need to be intimidating. Follow this simple step-by-step approach to optimize your WordPress pages for search engines.

1. Pick one focus keyword per page

Choose a realistic keyword phrase (long-tail works best for beginners). Use search intent: what would someone type to find your page?

2. On-page essentials

  • Include the keyword in the page title (H1) and URL slug.
  • Use the keyword naturally in the first 100 words and in subheadings.
  • Write clear meta description (120–155 characters) that invites clicks.
  • Use descriptive alt text for images including relevant keywords.

3. Technical checklist

  • Install an SEO plugin (Rank Math or Yoast) and complete the setup.
  • Create and submit an XML sitemap to Google Search Console.
  • Use structured data where appropriate (articles, products, recipes).
  • Ensure mobile friendliness and fast loading speed.

4. Content & links

Write helpful long-form content (800–1,500+ words for competitive topics), link internally to related posts, and get quality backlinks where possible.